Nathan's Famous Turns
One hundred years ago today the Coca-Cola Contour bottle began its journey around the world.
Like all longstanding ideas, it seems so simple — but years of effort has gone into creating and maintaining the seemingly effortless chic of the Coca-Cola Contour bottle.
Take a look back in time to the secrets behind the Coke bottle and its iconic design. The tremendous success and growth of Coca-Cola encourages imitations by competitors: The creative brief called for a bottle that could be recognised when broken on the ground or by touch in the dark.
Back inthe burgeoning soda industry was all about the soda fountain, usually dispensed by an American drugstore. So Coca-Cola planned to offer it in a bottle, capitalising on its popularity and making it more widely available.
Great ideas lend themselves to copying, and soon competitors were offering very similar bottle designs — so Coca-Cola decided to develop a more distinctive package.
A committee of bottlers and Coca-Cola executives selected the design and, inthe Coca-Cola bottle was born. A year later, inthe Coca-Cola bottle appeared on the cover of Time Magazine — the first commercial product to appear on the cover of the publication. Bythe distinctly shaped contour was so well knownit was granted trademark status.
Coca-Cola became the first commercial product to appear on the cover of Time magazine insolidifying it as an international brand.Prior to joining A Hundred Years, I worked in marketing and communications in leading roles at Ogilvy & Mather, AKQA, DDB, and Leo Burnett, helping clients such as IKEA, Volkswagen, Montblanc, Nike, Reebok, and Coca-Cola define their marketing goals, creating communication strategies and award-winning campaigns and content.
The years of business, Orangeburg Coca-Cola company president Jim Avinger says, has seen its fair share of challenges and changes, but constant public support has pulled the beverage company.
The Success of Coca Cola Brand It’s the Real Thing photo: All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time.
The Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world. A company does not survive for over one hundred years without an incredible map providing direction. The Coca Cola Classic was also named back to Coca-Cola.
By , the ‘Classic’ word was removed from all the Coca Cola Company’s products. A new product of the company is a ounce mini-can and it was released in The company reduced the prices of all Coca Cola products in The success of the Coca Cola Company has provided over brands over the history of years of being a beverage company.
Coca Cola Company is the world’s largest beverage company focusing in five key areas of people, profits, portfolio, partners, and planet.